The answer to that is a bit more complex.
It's okay to use either side of the paper, but knowing that the front side (the one that shows the manufacturer's watermark) usually has more tooth or more texture will help you decide whether to use the front or the back.
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| Watermark shows the "front" of the paper |
If you are painting a portrait or a delicate flower (and you don't have any HP (hot pressed paper), you can use the back of a CP (cold pressed paper). The back has less texture for the paint to either settle in or "skip" over, which effect might not be desirable right in the middle of someone's face.
The best way to answer the question, "Which side of the paper should I use?" is to simply experiment with it.
Enjoy painting!!! -- Shirley Mercer



